The market has heated up, and with more homes coming onto the market you want to make sure your home stands out. Sometimes even the home with the best photos, description and the easiest to show can get lost in the vast inventory that we are still carrying so what can you do so that your not lost in that shuffle. You can power price your home, most assume that it means put your home priced lower than the rest but that isn't quite it.
Power pricing is a technique that investors have always taken advantage of, and homeowners are now catching on and with buyers as educated as they are it is the perfect time to take advantage of it ! So lets take the time and explain what it actually is !
When you list your home you will of course look at the comparable homes on the market, specifically the ones that are on the market. You will want to look at these carefully because they are your competition and buyers will be seeing all of the available listings. Look at their pricing and than figure 3% - 5% lower will be considered action priced. Below is an example of three similar listings in the Deer Park area, buyers will be drawn to the home on Crossway Drive.
39 Crossway Drive, Deer Park 19 Lisa Drive, Deer Park
Now most homeowners say well I don't want to take that much less for my home, I would rather have it higher and leave more room for negotiation. Well the buyer does not know that they are looking at the numbers and they are going to go where they see value ! Buyers are educated, they know a good deal when they see one and don't want to lose out on a home. All of the homes where I have used power priced have gotten over significantly faster than other homes, normally under 30 days and have received multiple offers resulting in a bidding war or a full price offer !
Coldwell Banker Residential, and myself go one step farther in helping your listing stand out. We also offer a home warranty on your home, which is a great addition when it comes to adding value because many buyers will have concerns and the home warranty gives them a built in safety net. It has also been proved that these warranties help your home sell for more and are recommended to buyers by their own agents when comparing one home to another. You can find out more about this warranty here The American Home Shield Warranty.
If your thinking about putting your home on the market its not too late to take part in our power pricing event . The event is going to be held on August 16th and 17th, and all of our listings will be taking part in this event and getting maximum exposure. If your interested in finding out about the event or what the Coldwell Banker difference is than call me or request a brochure on my site!
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